Caitlin’s Resume

Summary of Experience

Experienced Social Strategy and Communications Specialist instrumental in shaping organic social content strategies and contributing to the development of impactful campaigns for prominent brands such as Powerade, Microsoft Edge, Bing, 365, and Windows, NARCAN, and AIRSUPRA. Leadership role in community management for high-profile brands, including New Balance, Powerade Global, Glaceau Vitaminwater, and Glaceau Smartwater, as well as producing compelling advertisements for Sonic Drive-In and Postmates. Talent in drafting real-time point-of-view documents in response to critical social platform news. Expertise in leading qualitative and quantitative research for strategic marketing campaigns and crafting compelling communication materials to intrigue journalists. Consistently managing projects effectively while collaborating with diverse teams and driving successful outcomes through strategic thinking and execution.

Skills

- Team Leadership

- Project Management

- Social Strategy Development

- Content Creation & Copywriting

- Marketing & Communications

- Social Media Campaigns

- Newsletter Development

- Community Management

- Primary & Secondary Research

- Cross-Functional Collaboration

Professional Experience

VML

Social Strategy Specialist

  • Organic Social Content Strategy: Actively collaborated in the development and execution of highly impactful organic social content strategies for globally renowned brands such as Powerade, Microsoft Edge, Bing, 365, Windows, NARCAN, AIRSUPRA, and more

  • Comprehensive Analyses: Conducted analyses of brand objectives, meticulously monitored social trends, and engaged in social listening to shape strategic decision-making processes

  • Community Management: Leader of community management efforts for Powerade Global, Glaceau vitaminwater, Glaceau Smartwater, and New Balance; Crafted and maintained a consistent tone of voice and implemented communication tactics that aligned with overall social strategies

  • Industry Insights: Authored thought-provoking content on monthly social platform updates and trends for client-facing newsletter; Elevated client awareness and comprehension of the dynamic social media landscape

  • Experiential Marketing: Leadership role in shaping the social strategy for a groundbreaking Coca-Cola experiential marketing project; Collaborated with strategy, creative, and account teams to produce a strategy-led, connected campaign that delivered a memorable impact

  • Creative Briefing Process: Developed and refined the monthly creative briefing process; Incorporated social listening insights into the seasonal considerations process, ensuring a more informed and responsive appraoch to content creation

  • Real-Time Industry Response: Drafted real-time Agency POV documents in response to critical social platform developments that provided invaluable insights that guided and informed high-stakes decision-making

Boulder Symphony & Music Academy

Research Director

Bachelor of Science (BS): Strategic Communications

Emphasis: Public Relations; Minor: Media Production

Dean’s List Four Consecutive Years

IES Study Abroad Program 2022

May 2023 - April 2024

Boulder, CO

Jan. - May 2023

  • Strategic Research Leadership: Led both qualitative and quantitative research efforts to underpin a strategic communications campaign; Conducted in-depth interviews and crafted comprehensive surveys to gather insights that informed strategic decision-making processes

  • Precision in Written Communication: Authored and edited a spectrum of communication materials including news releases, backgrounders, fact sheets, photo opportunity advisories, and social media posts

  • Non-Profit Messaging: Tailored messaging to stimulate journalistic interest and promotions, ensuing a captivating and consistent narrative for a non-profit benefiting the community

Mother LA

Education

Production Intern

Los Angeles, CA

June - Aug. 2022

  • Advertisement Production: Produced compelling advertisements for prominent brands including Sonic Drive-in and Postmates; Intricately managed budgets, the hiring process of directors and editors, and coordinated shoot days with a dynamic production team

  • Executive-Level Collaboration: Closely collaborated with the executive producer, conducted learning sessions, and curated director showcases to ensure understanding of the intricacies of the production lifecycle

  • Project Management: Played a pivotal role in the successful execution of the Mother Goods project, involving scheduling and contributing to meetings, guiding the production of the product, and crafting a comprehensive deck on Google Slides

  • Executive Communication: Presented project outcomes to leadership team with detailed messaging

Program Council

Event Production Specialist

Boulder, CO

Aug. 2021 - May 2022

  • Event Curation: Produced and curated memorable, high-quality events that delivered a lasting impact on the CU community, including concerts, comedy shows, dance competitions, and panels; Orchestrated the highly successful Welcome Fest Concert, a flagship annual event that drew 4K+ attendees

  • Technical Expertise: Constructed intricate lighting and sound systems, demonstrating proficiency with DMX and XLR cabling; Operated lighting and soundboards with precision to ensure seamless execution and elevate the overall event experience

  • CollaborativeVision: Developed and implemented events that aligned with the unique visions of talented performers and contributors, fostering a collaborative and inclusive atmosphere

    Problem Solving: Employed keen problem-solving skills to overcome time-sensitive setbacks, during and after events; Ensured the seamless flow and success of each production through quick thinking and resourcefulness

Cyclebar

Social Media Manager

Superior, CO

May - July 2021

  • Content Development: Managed and developed content for Instagram and Facebook accounts, achieving a remarkable 86%+ increase in content interactions compared to prior management

    Strategic Thinking & Insights Integration: Employed advanced strategic thinking tactics, integrating insights, branding strategies, and user input to discern and curate content that resonated effectively with the target audience; Crafted a content strategy that elevated engagement metrics and strategically reached the largest possible audience, showcasing a keen understanding of market dynamics and consumer behavior

Technical Skills

Software: Microsoft Office Suite/Office 365: Excel, Word, Powerpoint, Teams, Google Suite

Project Management: Trello, Slack, Confluence

Platforms: Hootsuite, Hubspot, Sprinklr, Consumer Intelligence: Infegy Atlas, Meltwater, CrowdTangle, Sprout Social

Design: Adobe: Photoshop, Illustrator, InDesign, Premiere Pro, Canva

Social Media: Instagram, Facebook, Twitter, TikTok, Youtube, Reddit, Threads

Live Streaming: Twitch, Discord

University of Colorado

Trinity College

Seattle, WA

Boulder, CO

Dublin, Ireland