My Work

Microsoft

  • Increase engagement

  • Use seasonal themes and personalization to connect with and relate to audiences

  • Engagement and sales increased

Tech

Powerade

  • Increase engagement ahead of Simone Biles’ return to the 2024 Olympic Games

  • Put out positive messaging hyping up Simone and the US team

  • Sparked dialogue and conversations about Simone Biles’ big comeback, increasing engagement at the same time. Even got the attention of Simone Biles herself!

Food & Beverage

New Balance

  • Increase engagement across Instagram

  • Support niche communities within the New Balance fan base & encourage users to take a break to come back stronger through community management

  • Users appreciated the encouragement and shared their love for New Balance with the community

Fashion

vitaminwater &

Smartwater

  • Increase engagement for vitaminwater and Smartwater across Twitch, Discord, & Instagram

  • Use an older sister TOV for Smartwater and a chaotic gen-z-er for vitaminwater to relate to users and increase engagement

  • Users were excited to get a reply from the brand accounts and began engaging with content more.

Food & Beverage

JuneShine

  • For my Creative Media Making class project, the objective was to give JuneShine a rebrand.

  • Reframe JuneShine as a beverage best served alongside you self care activities in a post-covid world.

Food & Beverage